Source: Staff Research
Jan 1, 2012 - 10:21 AM
(Edited Jan 31, 2017 - 8:28 PM)
Elephants are increasingly at risk of extinction, with record Ivory seizures in 2011. Trafficking in endangered species is the 4th largest illegal business in the world after drugs, weapons and humans. To learn more and take action go to lastdaysofivory.com
WildAid’s mission is to end the illegal wildlife trade in our lifetimes. We envision a world where people no longer buy wildlife products such as shark fin, elephant ivory and rhino horn.
While most wildlife conservation groups focus on protecting animals from poaching, WildAid works to reduce global consumption of wildlife products by persuading consumers and strengthening enforcement.
With an unrivaled portfolio of celebrity ambassadors and global network of media partners, WildAid leverages nearly $200 million in annual pro-bono media support. Our message reaches up to 1 billion people every week.
WildAid's strategy for achieving this goal is to reduce demand for these products using our slogan:
When the Buying Stops, the Killing Can Too.
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